Sportpesa, the company that introduced many Kenyans to online sports betting, is back in the country. The company is set to come back under a new company called Milestone games, and not Pevans which was the previous company holding the license. However, everything else remains the same including the CEO Ronald Karauri as well as the location of the company’s offices.
“SportPesa is back,” announced the company CEO Ronald Karauri while revealing the acquisition of the Sportpesa brand rights in Kenya by Milestone gaming. “As market leaders, SportPesa will focus on upholding the highest standards of service and responsible gaming. We look forward to working closely with BCLB and all other stakeholders. We are excited to explore a wide range of partnerships in Kenya over the coming weeks and months, which will prioritize the development of sports in communities across our great country.”
Sportpesa had disappeared from the country since July 2018 after being banned from the country by the Kenyan government. This move came after the company contested the introduction and subsequent increase of a tax on the stake of all bets placed from 10% to 20%.
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The news will excite various parties that earlier benefited from the presence of Sportpesa in the local betting scene. Before the ban, Sportpesa sponsored quite a number of local teams including AFC Leopards and Gor Mahia as well as the Kenya Premier League. Additionally, the operator employed 453 staff before the ban, and their return will be a welcome boost to the worker economy during this period.
What are your thoughts on Sportpesa’s return to the Kenyan betting scene?