[Revealed] List of all Kenyan Betting Site Owners

One of the main problems of the betting industry in Kenya is that while it is very easy to set up a betting company, ownership is usually hidden from the public and as a result it can be very difficult to unravel the faces behind this massive industry. This list will reveal to you all Kenyan betting site owners including their companies country of origin.

Betting Site	Owner Details
22bet	TechSolutions Group N.V. – Based in Curacao, this company operates globally and is known for its extensive sports betting and casino offerings.
1xBet	1X Corp N.V. – Registered in Curacao, 1xBet is a prominent player in the global betting market, offering a wide range of betting options. Its operations in Kenya are facilitated through local partnerships, though specific shareholder details are not publicly detailed beyond the corporate entity.
World Star Betting	Not Specified – This site operates in multiple African countries, including Kenya, Uganda, and Malawi. It is known for its mobile-friendly platform and local payment methods like M-Pesa, but no specific owner information was found in public records, likely due to privacy policies.
Sportpesa	Pevans East Africa Ltd. – A Kenyan-based company founded in 2014, Sportpesa is owned by a mix of local and international shareholders. Key figures include Ronald Karauri, a former Kenya Airways pilot and CEO, Paul Wanderi Ndung’u, a Nairobi businessman, and Asenath Wachera Maina, known for the “Shinda Smart” lottery. Foreign shareholders include Bulgarians Guerassim Nikolov, Valentina Nikolaeva Mineva, and Ivan Kalpakchiev, as well as American Gene Grand. Additional Kenyan shareholders are Francis Waweru Kiarie and Robert Kenneth Wanyoike Macharia, with varying stakes reported in business filings .
Betpawa	Founded by Ross Breckenridge, a UK-based entrepreneur, Betpawa has established a strong presence in Kenya, offering competitive odds and mobile betting options. Its ownership is primarily tied to Breckenridge, with operations managed through local entities.
Betwinner	Based in Cyprus, Harbesina Ltd. operates Betwinner, which has expanded into Kenya with a focus on sports betting and casino games. The company’s ownership structure is typical of international betting firms, with limited public disclosure beyond the corporate entity.
Odibets	A Kenyan company, Kareco Holdings Limited is the operator of Odibets, known for its local focus and M-Pesa integration, catering specifically to Kenyan bettors.
Chezacash	Operated by Best Sports K. Limited, a Kenyan company licensed by the BCLB under license number 801. While the operating company is known, individual owners are not publicly disclosed, reflecting industry norms for privacy .
Betika	A Kenyan company incorporated in 2010, Betika is owned by Shop and Deliver Limited, with key figures including director Chris Mwirigi Kaumbuthu and shareholder Roamtech Solutions Limited. The company has grown significantly since its launch in 2016, becoming a market leader .
Mozzartbet	Originating from Serbia since 2001, Mozzart’s Kenyan operations are managed by Mozzart Kenya Limited, with key shareholders including Musa Cherutich Sirma, a Kenyan politician and businessman, and Serbians Melentijevic Branimir and Loncar Koviljka. Emmanuel Charumbira, a Zimbabwean business development expert, is also listed as a shareholder, indicating a diverse ownership structure .
Meridianbet	Based in Malta, Meridian Gaming Ltd. operates Meridianbet, offering a global betting platform with a presence in Kenya. Ownership details are limited to the corporate entity, typical for international operators.
Moyobet	A Kenyan company, Carnaval Kenya Limited also owns the physical Moyo Casino in Westlands.
Kessbet	Kessun Kenya Limited – A Kenyan company operating Kessbet, with ownership details limited to the corporate entity, reflecting local business practices.
Maybets	Another Kenyan company, Sparks Matrix Limited operates Maybets, with no specific individual owner details publicly available.
Melbet	Based in Curacao, Pelican Entertainment B.V. operates Melbet, a global betting brand with operations in Kenya, with ownership details confined to the corporate level.

It was challenging to obtain the real ownership details of many betting sites where only the operating companies were identified. This reflects the betting industry’s tendency to maintain privacy, especially for international operators registered in jurisdictions like Curacao or Malta, where corporate transparency may be limited.

The ownership structures of Kenyan betting sites often reflect a mix of local and international involvement. Major players like Sportpesa and Betika have significant Kenyan shareholders, aligning with local market dynamics, while international operators like 22bet and Melbet are owned by foreign entities, leveraging global expertise.